Arabic Unlocked

Arabic Unlocked

3D Animated Explainer Video For An Application

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Screenshots

Kaaba 3D Design 3D Animated Explainer Video
Arab Man In Haj Cloth Reading Quran In A Mousque 3D Animated Explainer Video
Arab Man And Woman With Hijab Talking To A Tourist 3D Animated Explainer Video
Arab Girls With HIjab Talking 3D Character Design 3D Animated Explainer Video
European Tourist Arab Man Arab Girl With HIjba Happy 3D Character Design 3D Animated Explainer Video
Camel Holding A Phone 3D Explainer Video
3D Explainer Video Final Shot

Project Description

Arabic Unlocked is an Arabic language learning app with a focus on presenting Qur’anic content and stories. Arabic Unlocked application itself was done by Pixune for our UK based client. We designed and developed the app from scratch, from business canvas to designing mascot to UI design and gamification, it was all done in-house. After a fruitful collaboration on the application, the client wanted us to create a fun commercial for the occasion of Ramadan celebrations.


The Arabic Unlocked commercial project had to be done in a very tight schedule. We only had 1 month before Ramadan to start and finish the project otherwise all our effort would have been wasted if we missed Ramadan. Even under intense pressure, we managed to deliver a fun and creative commercial starring Kamal the Camel! Designing and then using that talking camel mascot felt very satisfying to us. Especially when the commercial hit every mark we had in mind for it at the beginning.


“Arabic Unlocked” commercial was distributed on TV channels, YouTube and social media.

Script

[Exterior – Ka’ba – Day]
A group of Muslims are performing “tawaf” around Ka’ba.

 

[Interior – Mosque – Unknown]
An old man in Haj clothing is trying to read Quran but is confused and scratches the back of his head.
Narrator: You want to read and understand Quran in Arabic.

 

[Exterior – Park – Day]
A group of three girls are talking and laughing. Two of the girls talk easily why the third is having a hard time understanding them.
Narrator: To speak Arabic with your friends.

 

[Exterior – Arabic Urban Environment – Day]
A European tourist is trying to ask direction from a couple in traditional Arabic attire. He is using body language and is unable to communicate. He looks frustrated in a close-up shot.
Narrator: To have conversations with locals when traveling.

 

[Information Screen]
The old man, the girl and the tourist from previous shots appear on the screen while the narrator explains (with caption on screen).

Narrator: But Arabic is one of the hardest languages in the world to learn.

 

[Information Screen]
Kamal the mascot appears on the screen, winking and waving his hand. Then Kamal holds the screen of the phone he is holding toward the screen. It shows the Arabic Unlocked app. Then Kamal disappears and only the phone remains in the middle of the screen, showing different features of the app one after another while the narrator goes on.

Narrator: Don’t worry! We have a solution. The Arabic Unlocked App! The best way to learn Arabic and the Quran quickly, and easily. Download the app now, and start learning today!

 

Information show up on screen with “Ramadan Mubarak” message, along with the app store, Google Play, and the Arabic Unlocked logos. Kamal is also on the screen, smiling and waving his hand.

Dragon Shield

Dragon Shield

3D Animated Commercial

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Screenshots

Ruined Castle Hallway Skeleton Shield Sword 3D Environment Design 3D Animated Commercial
Ruined Dark Castle Hall 3D Environment Design 3D Animated Commercial
Knight Looking At Dragon Shield In A Dark Castle Hall 3D Character And Environment Design 3D Animated Commercial
Knight And Dragon Ready To Fight 3D Character Design 3D Animated Commercial
Knight Frown Eye 3D Character Design 3D Animated Commercial
Dragon Breathing Fire 3D FX Character Design 3D Animated Commercial
Castle Hall Burning In Fire 3D Environment Design And FX 3D Animated Commercial
Dragon Shield Logo In Fire 3D VFX 3D Animated Commercial

Project Description

Here at Pixune we love games, and everything related to them. That’s why we were glad when a Danish game accessory producer reached out to us with an offer to create a commercial for them. They had previously made a commercial for a Card Shield product called “Dragon Shield”. Our CEO is a Master card player so you can imagine that there was no way we would have turned this down.


The client already had a pretty good scenario in mind, so we only made a few changes to it and focused our efforts on delivering the best aesthetics we could. After research and deliberation, it was decided that a hyper-realist look will meet the project nicely.

The client was happy with the result, and based on metrics our commercial outdid the last one they had published by far.

Script

An isometric camera shows the inside entrance of a large hall. The ground is filled with treasures and skeletons. Daylight pours in and we can see the shadow of an armored man nearing the gate. The camera pans up to show the rest of a dark and ancient hall with a podium in the middle. There is a shining object placed on top of it.

 

The knight walks up from entrance toward the podium. A beast growls nearby and the camera and the knight turn to see a dragon perched above a ruined throne. The dragon opens his wings and lets out a ferocious roar.

 

The camera closes up on the knight’s help and we can see that his eye lights up with determination. He takes out his sword. The dragon takes to the air and flies toward the knight, while opening its mouth and letting out dragon fire. The entire hall is consumed by fire, but before the fire reaches the knight he brings up his shield.

 

The Camera moves to show the podium and the shining object are untouched by fire. We can now see the nature of the shining object up close. It is a DragonShield card protector.

Freelancer

Freelancer

3D Animated Commercial

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