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Straight Ahead Action and Pose to Pose: Principles and Techniques

There are two main approaches to animation based on the 12 Principles of animation. The first is straight-ahead action since the animator will work straight ahead from his/her first drawing in the scene. The second
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Game Art Outsourcing Price

A Guide to 2D Art & 3D Art Outsourcing Costs and Value

Outsourcing game art can provide great value for game studios looking to fill talent gaps or manage costs. However, figuring out realistic pricing for outsourced 2D and 3D art can be challenging. Rates vary significantly
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the power of anticipation

The Power of Anticipation: Building Tension and Suspense

While watching an animated scene, viewers won’t be able to understand the events on the screen unless there is a planned sequence of actions that leads them clearly from one activity to the next. They
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Squash and Stretch: The Magic of Bounce and Elasticity

Squash and stretch is a fundamental technique used by animators to exaggerate movement and impressions of characters or objects. Though pioneered in the 1930s by Disney studios, it still remains an essential principle today. When
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