Commercial Animation Studio That Drives Results

Making a 1-minute simple animation takes between 2 to 8 weeks. Multiple factors can affect this time span, such as being 2D or 3D, art style, number, the complexity of assets (characters, environments, objects), VFX, quality, budget, etc.

You can contact us right now to get an accurate time estimation for your commercial animation today.

Here are 3 key tips for better managing your budget and timeline:

1. Clear Brief and Communication: Define your project’s goals, art style, and any specific requirements at the first production levels to achieve the desired final look. Frequent communication can also ensure alignment and pretend cost and time overruns.
2. Art Style: The more complex the art style, the more budget and time it requires. Try to choose an art style that fits your budget and timeline. Stylized, cartoonish art styles are generally faster and cheaper to produce compared to realistic, photorealistic art styles.
   3. Number of Assets: It’s better to reuse already-created assets to manage the budget and shorten the process. For example, design one book and use it in different colors, sizes, and orientations in a library.

We provide commercial animation services in the USA, UK, Canada, the Middle East, etc. We understand the importance of seamless collaboration across borders and time zones. Most of our clients are from the USA and here is how we ensure efficient collaboration despite time zones and languages:

• A dedicated account manager will be assigned to your project, available during flexible hours, including weekends, to facilitate seamless communication and act as an interpreter if needed.
• All our key team members, including the project manager and those you’ll communicate with, are proficient in English for efficient collaboration.

• Our pre-production stage involves identifying your needs, writing a tailored script, creating storyboards and animatics to time the action, and developing concept art to guide the style.
• In production, we create detailed models of characters and environments, texture them, rig them for animation, and our animators bring them to life frame-by-frame through expert animation.
• Post-production adds your valuable feedback and the final touches like sound design and effects, music, lighting, visual effects, rendering, and color correction to take the 3D animation to a polished, cinematic level.

There are 4 logical reasons for you to consider outsourcing a commercial animation project:

1. Advertising is Knowledge: High knowledge of advertising and experience, in addition to art skills, are needed for animated commercial creation. Outsourcing commercial animation studios have the required experience and knowledge of techniques, industry trends, principles, and new technologies.
2. Saving Money and Time: Creating a commercial animation requires a specialized team of artists and animators, and hiring them in-house has challenges. A professional commercial animation studio houses all the expertise necessary to bring your visions to life efficiently, speedily, and cost-effectively.
3. Creativity: Have you ever considered that you can outsource creativity, too? Apple partnered with Hovey-Kelley for creative ideas when inventing the mouse. A commercial animation studio thrives on imagination and creativity.
4. Quality: Practice makes perfect. Animation production companies create countless animations, constantly honing skills and staying current on marketing industry trends and tools. Their experience enables high-quality work delivery without wasted time or money.

Here are 3 key managing tips for rushed projects:

• Build in a buffer time (plan for 5 weeks if your target timeline is 6 weeks) for contingencies, iterations, and reviews. Buffer time acts as a protection against any errors or issues related to the project force majeure. This way, circumstances that might not go as planned are taken into account.
• Build in a buffer budget due to the need for additional resources, overtime hours working, revisions, and changes. While some changes might seem minor, they can accumulate, leading to significant increases in both costs and time.
• Consider reevaluating some aspects and changing your project scope and overview by reducing the complexity, number, and length of the animation. For example, there is no need to design several unique characters for a crowd at a wide angle; you can have a few and use them in many variations.

To make a commercial animation that sells, these 6 points are essential:

1. Define Your Mission: There are 3 main missions in brand advertising: informative, persuasive, and reminding. The mission of each commercial animation is different, and you have to define it first so our talented team can help you choose the best one that meets your brand’s needs.
2. Know Your Target Audience: What are your marketing goals, who you are speaking to, and what matters to them is what can help the animated video appeal specifically to them.
3. Use the Right Message: Among different messages, including rational, fear, humor, emotional, moral, and two-sided appeal, your chosen message plays an important role in having a commercial video that sells.
4. Highlight Benefits and USPs: Calling out what differentiates you from others in your business, like highlighting benefits, focusing on your unique selling points, and answering common questions, can persuade your viewers to purchase. 15 and 30-second ad videos are viewed to the end in 84% of cases, so you have to use the Hook Rule and highlight your USPs in the first 15 seconds.
5. Apply Marketing Strategy: A captivating message is more important than the message itself! It’s not enough to have a good message; your message should be attractive in order to be received and comprehended by your customers. Your message will effectively reach the recipient by using advertising techniques such as the Hook Rule, Bandwagon, Endorsements, and Rule of Thirds.
6. Use Visual Appeal: Appealing visuals are important because they can make the main message better conveyed and the weak points of the story less visible. A clear example is the Marvel series; although it doesn’t have a wow story, it’s so popular because of its stunning visuals. A strong visual brings uniqueness to your animated video.

To make a commercial animation that sells, these 6 points are essential:

1. Define Your Mission: There are 3 main missions in brand advertising: informative, persuasive, and reminding. The mission of each commercial animation is different, and you have to define it first so our talented team can help you choose the best one that meets your brand’s needs.
2. Know Your Target Audience: What are your marketing goals, who you are speaking to, and what matters to them is what can help the animated video appeal specifically to them.
3. Use the Right Message: Among different messages, including rational, fear, humor, emotional, moral, and two-sided appeal, your chosen message plays an important role in having a commercial video that sells.
4. Highlight Benefits and USPs: Calling out what differentiates you from others in your business, like highlighting benefits, focusing on your unique selling points, and answering common questions, can persuade your viewers to purchase. 15 and 30-second ad videos are viewed to the end in 84% of cases, so you have to use the Hook Rule and highlight your USPs in the first 15 seconds.
5. Apply Marketing Strategy: A captivating message is more important than the message itself! It’s not enough to have a good message; your message should be attractive in order to be received and comprehended by your customers. Your message will effectively reach the recipient by using advertising techniques such as the Hook Rule, Bandwagon, Endorsements, and Rule of Thirds.
6. Use Visual Appeal: Appealing visuals are important because they can make the main message better conveyed and the weak points of the story less visible. A clear example is the Marvel series; although it doesn’t have a wow story, it’s so popular because of its stunning visuals. A strong visual brings uniqueness to your animated video.

Here are 7 strategies to help you benefit the most from a commercial animation partnership:

1. Provide a Clear Brief: Start by providing a detailed brief that outlines your project’s goals, target audience, style preferences, and any specific requirements or references. This clarity upfront sets the right expectations and success.
2. Exact Planning/Milestone Request: Request a detailed production schedule that breaks down the key milestones and deliverables from the commercial animation studio. This transparency allows you to track progress and ensure timely completion.
3. Stand on Your Values While Trusting the Studio: Establish parameters based on your unique values or objectives. While maintaining oversight, be open to the studio’s creative suggestions in both technical and artistic aspects. Our experience shows that 93% of our clients who trust us tend to achieve better results.
4. Request Regular Updates: Ask for daily or weekly progress updates depending on the project’s complexity. This frequent communication ensures alignment and allows for timely course corrections.
5. Have a Comprehensive Contract: Establish a detailed contract that covers timelines, deliverables, payment terms, delay penalties (if applicable), and any other crucial terms.
6. Document Everything: Maintain all communication records, including chat logs and meeting notes. This documentation serves as a reference and helps mitigate potential disputes.
7. Foster a Safe Environment: Encourage an open and collaborative atmosphere where the studio can freely express creative ideas without fear of blame for mistakes.

Here are 3 common challenges and risks in commercial animation workflow and strategies to address them:

• Challenge: Project Delays and Unexpected Disruptions
• Solution: Comprehensive upfront planning, minimizing excessive revisions/edits, maintaining open communication, and building some buffer time (10%-20%) into the timeline for unexpected issues and contingencies like artist illness, emergencies, etc.
• Challenge: Misunderstandings
• Solution: Extremely clear and detailed brief, over-communicate priorities, ask the studio to explain their understanding back to you (do not just seek confirmation of your explanation), and emphasize crucial requirements repeatedly.
• Challenge: Budget Overruns
• Solution: Pursue a fixed-price contract rather than hourly, conduct detailed scoping in brief, set clearly defined budget limits and contractual provisions, and build in contingency buffers for possible risks.

Here’s what you can expect from our commercial animation company:

1. Regular Updates: We’ll provide you with regular updates on the progress of your animation, including concepts, storyboards,3D models, and animations for your feedback.
2. Revision Process: We understand revisions are often part of the creative process. We offer a structured revision process to ensure your feedback is incorporated effectively.
3. Open Door Policy: We have an open-door policy, so you’re welcome to ask questions or discuss any concerns you may have at any time.
   Educational
4. Resources: We can provide you with educational resources to help you better understand the commercial animation process and the creative decisions involved.
5. Multiple Format Delivery: We deliver your final commercial animation in various formats suitable for various platforms and uses.
6. After-Service Support: Our support extends beyond delivery. We’re happy to answer any questions you may have about using your animation or repurposing it for future projects.