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Casual Mobile Game Art Outsourcing Services

Casual Mobile Game Art Outsourcing Services

Pixune casual game art services drive your ideas into reality, from 2D to 3D illustrations, character designs, environments, UI/UX, animations, and other visual elements required for the game.

Casual Game Art Services

Casual Game Art Services

2D Casual Game Character Design
Casual Game Character

Want a colorful space marine? A cute retro pixel character? An adorable furry monster? We know how to design customizable, rigged 2D and 3D characters that match your game’s art style and vision. Our game artists have a solid knowledge of character design principles, like the anatomy of different characters, the psychology of shapes, colors, etc. Plus, we rig all characters for optimal animation potential.

Pixune's Casual Game Art Portfolio

Our casual game art portfolio demonstrates our ability to bring creative visions to life.
A raccoon character in a puzzle game
Casual Game Environment
Casual Game Character
2D game weapon design
Casual Game Prop
2D restaurant game art
Casual Game Environment
2D game UI/UX design
Casual Game UI/UX

Kind Words from Our Clients

Paul Saada
Paul Saada
Growth Marketing Manager
at
Homa Games

ABOVE OUR EXPECTATIONS

It has now been a few months that we have been working with Pixune Studios and the quality they deliver is truly impressive. From the start, they have been understanding our vision and providing 3D animations that were above our expectations. We are already engaging ourselves in a long term partnership.

Naip Unal
Naip Ünal
MSc, Product Manager
at
No Surrender

VERY CUSTOMER-ORIENTED

Design quality and animation work were very good for character briefs and every feedback was taken into consideration. As a result, high quality design was received within a defined time frame, and Pixune was very responsive in terms of delivering our needs. They have taken everything into consideration to reflect our needs and delivered a successful project In a defined timeframe. They are very customer-oriented and try to help your activities as much as possible. Instead of taking money and running, they are like teammates for us.

Talal Al Ali
Talal Al-Ali
CEO and Founder
at
P.P.K Company

NO BUGS AND NICE GRAPHICS

I hired Pixune to develop a sample runner game in Unity. The process was very smooth due to their experience, and their suggestions were always helpful. It was a bit over budget, but the results were excellent. The sample game had no bugs and nice graphics. The project was finished 3 weeks before the deadline. I hired two freelancers on Upwork before Pixune for a similar project and not only they were months late over the deadline, but the results were also very bad. So, I have to say I'm quite pleased with hiring Pixune.

Alejandro Yegros
Alejandro Yegros
Founder
at
Yegros Educational LLC

CONTINUE TO HIRE THEM FOR OTHER PROJECTS

There's an old saying that when it comes to hiring people you can look for "good," you can look for "reliable," or you can look for "affordable"... but you won't be able to find somebody who is all three. In Pixune's case, I feel they come the closest of anybody I've dealt with over the past years of our company's existence. I've been really happy with Pixune. I originally hired them in the Fall of 2022 for game development and was happy enough with them that I continue to hire them for other projects, even ones that fall outside of the original reason I contacted them. Besides game development, I've had them do web design work for our site. They're very flexible, accommodating, and extremely reliable.

Boaz Cohen
Boaz Cohen
Chief Product Officer
at
Everybuddy Games

HIGH PRODUCTION STANDARDS IN MINIMUM TIME

Our project of character design was complex and required high production standards in minimum time. The results I received were of the highest standards, and the work was very professional. Highly recommended!

Gabriel Dumitru
Gabriel Dumitru
Product Manager
at
Playful Tap

BETTER THAN THE REFERENCE

The quality of the art received was really impressive after the team came up with ideas and improvements all the time for the characters. Being timely and attentive to details is great but their passion and involvement in our project were amazing! We will surely collaborate again. The team is very passionate and we were amazed when we got the final result which was better than the reference we provided, a reference that we really liked. I can say that we loved their work and that they are able to take an idea and bring it to life thanks to the passion they are working with and the perfect communication they are providing until the best result is reached.

Yash Jain
Yash Jain
CEO
at
Herotrainer

HIGHLY COOPERATIVE PEOPLE

The Pixune team is full of kind, excellent, considerate, empathetic, talented, and highly cooperative people. The quality of the work that was received was outstanding, however it did take multiple iterations to reach that level. Some instructions were missed, but were fixed - it just lengthened the process and the schedule.

John Giordano
John Giordano
Entrepreneur

HIT EVERY DEADLINE

Awesome work. Great communication. Was really happy with Pixune and how great this project came out. Hit every deadline, and even when we needed to change directions a bit, he was able to still hit the deadline. We will certainly be working with Pixune again.

Rafeh Bim
Rafeh Bim
Product Manager
at
BIG IMMERSIVE

PUT EXTRA EFFORT INTO THE PROJECT

They are very eager to satisfy the client's requirements. Their communication is perfect and also understanding of the required output is on point. They put extra effort into the project to get it completed in time and have a skilled team and your project is safe in their hands. I will definitely work with them in the future. Best of luck guys great working with you.

Oded Menahem
Oded Menahem
Founder
at
Game Story

SURELY COME BACK AGAIN

This guy did really good work, he really did amazing art and even after the artist finished he wasn't happy with it so he did it all over again from scratch. I really recommend him and will surely come back again. (this is already the second time)

Tony Laje
Tony Laje
CEO
at
Lajeune And Associates, LLC

THE END RESULT WAS WORTH

This was a great experience overall. He took time to actually understand what was needed to deliver the project that I was asking for. Modelers tend to rush because they think they know what the client want, but Pixune went over to clarify the specifics. It required a little more time than we agreed on. However, the end results was worth an extra few days. Trust me...it's worth waiting a few more days, than to have something you don't like at the end. I highly recommend to anybody reading this review. And I look forward working with Pixune again. Thank You!

Malky Herman
Malky Herman
CEO & Founder
at
Kinderblast

THE RESULT FAR EXCEEDED MY EXPECTATIONS

I've worked with many illustrators and I've never had such an amazing experience! The results far exceeded my expectations, communication was great, and very flexible and willing to please. I'll definitely use them again for more projects!

Jennifer Williams
Jennifer Williams
Founder & CEO
at
Cuddle Clones

VERY COMMUNICATIVE

Pixune was very communicative throughout our project. they asked a lot of good questions and produced great work.

Nick Whyte
Nick Whyte
Game Developer

VERY EASY TO WORK WITH

The team did everything they could to help us and give us the result we wanted. They always listened to feedback and were very easy to work with. I look forward to working with them again!

Luke Dunning
Luke Dunning
Creative Director
at
Umbrellacreative

BRILLIANT TO WORK WITH

Brilliant to work with and will be working with them in the future!

Let’s Make Something Awesome!
Just look at the track record! You’re in good hands.

Our Technical Capabilities

Toon Boom

Adobe Photoshop

After Effects

Adobe Illustrator

Adobe Animate

Adobe Animate

Spine

procreate

Procreate

procreate

Maya

procreate

3DS Max

Why Our Mobile Game Art Outsourcing Studio?

With a collaborative approach that values client input at every stage, we ensure our casual game art services encapsulate your unique vision while exceeding the loftiest of expectations.
ONLY HIGH-QUALITY Casual Game Art

We are perfectionists by nature and can’t even deliver bad casual game art even if asked to! An ugly art annoys our brains more than you 😀
Several times, a client was happy with a piece of created art, but we were not, so we designed it again from scratch at our own expense.

You will be constantly updated to share your comments, apply any changes to the casual game art, and ensure we are on the right track. An exclusive account manager will be allotted to your project, who will manage our communications and respond to messages quickly. They are always available, on-call, and ready to jump on a meeting with you, even on weekends.

We welcome changes and criticism, and we are as flexible as possible when it comes to implementing revisions. However, as professionals, we will express our opinions and provide our advice. Ultimately, the decision-making lies with you.

Casual art is not only an art but also a science. Our skilled artists know and follow the required principles, including human anatomy, shape language, color theory, etc.

You may have experienced situations where delegating a project has resulted in both time and cost wastage, with a failed outcome. That’s not the case here. We will take full responsibility to ensure that the desired outcome is achieved once and for all.

We are gamers by nature and know the ins and outs of the game industry by heart and gaming experience. Our common sense here comes into play and helps us have easier and more effective communication.

Casual Game Art Entire Process

Unveiling the entire process behind our studio's casual game art magic.
Identify Your Needs
Identifying Your Needs

First, we must completely comprehend your needs, be well informed, and plan the path according to your criteria and factors. Our project manager is dedicated to understanding your unique project requirements, goals, aspirations, and set deadlines.

1
3D animation script
Script

Have a script? Let us transform your own script and idea to mitigate the budget and time. Don’t have a script? Our copywriters and scriptwriters will craft awesome scripts for you.

2
Dragon Shield 3D animation storyboard
Play Video
Storyboard & Animatic

Here, we cover the script with static and unmoving vision as the storyboard. Then, we use the animatic to show you the scene and movement with better details.

3
Dragon Shield in 3D Animation Process
Sound Design

Sound effects, sound design, voiceovers, music composition, sound editing, and mixing are what is done in this stage.

4
Concept Art
Concept Art

We start the main production with concept art, which contains sketches, painting them, creating model sheets, pose sheets, and facial expression sheets.

5
3D Art
Play Video
3D Art

Here, we make 3D models of the assets. The characters, props, and environments chosen in the previous steps get 3D treatments and 3D textures for a great look.

6
Animating
Play Video
Animating

When the models are rigged, the animators start creating the movements, position, rotation, and even scaling to mimic different poses to give the animated films the feel of motion.

7
Dragon Shield
Play Video
Lighting and Rendering

In this part, each scene is rendered separately into layers, including background, colors, ambient occlusion, highlights, shadow, objects, visual effects, etc., to give a 3D look.

8

Our Clients

Trusted by industry leaders across diverse sectors.

FAQ

How Much Does Casual Game Art Cost?

Casual game art services prices can be found anywhere from $5K (€4.8K) for simple 2D games to $30K (€28.5K) or more for complex 3D casual game art. The cost of casual game art services can vary greatly depending on a number of factors such as art style, number and complexity of assets (characters, environments, props, animations, UI, etc.), technical specifications, and time.

You can contact us right now to receive a price estimation of your casual art today.

Designing a casual game art can take 1 to 3 months, depending on different styles, number of assets (characters, environments, props, etc.), technical matters, and your budget.

You can contact us right now to get a time estimation for your casual art project today.

Here are 4 key tips for better managing your casual game art project budget and timeline:

  1. Set Clear Goals and Scope: Establish well-defined goals for the casual game’s art style, level of detail, and overall visual quality from the outset. Clearly define the scope of work, including the number of characters, environments, props, and other assets required.
  2. Prioritize and Phase Development: Prioritize the most critical art assets for the casual game’s core experience, and phase the development of less essential assets. This approach allows you to focus resources on the most important elements first and ensures that the casual game’s minimum viable product is achievable within the allocated budget and timeline.
  3. Optimize Asset Creation Workflow: Streamline the asset creation process by implementing techniques such as modular design, asset reuse, and procedural generation. Modular assets can be recombined and reused across multiple environments, reducing the need for creating unique assets from scratch. Procedural generation can automate the creation of certain assets, like terrain or vegetation, saving time and resources.
  4. Leverage Existing Resources: Explore the use of pre-made assets, stock models, or third-party asset libraries to supplement your in-house art production. While ensuring consistent art style and quality, this approach can help reduce the workload and associated costs.

We provide casual game art services in the USA, UK, Canada, the Middle East, etc. We understand the importance of seamless collaboration across borders and time zones. Most of our clients are from the USA and here is how we ensure efficient collaboration despite time zones and languages:

  • A dedicated account manager will be assigned to your project, available during flexible hours, including weekends, to facilitate seamless communication and act as an interpreter if needed.
  • All our key team members, including the project manager and those you’ll communicate with, are proficient in English for efficient collaboration.

Our casual art development involves identifying your unique needs, deep understanding of your requirements, sketching, and developing concept art to guide the style. Then, we start creating detailed 3D models of characters, environments, and game assets, apply 3D textures, rig them for animation, and bring them to life frame-by-frame through expert animation.

There are 4 logical reasons for you to consider outsourcing your casual game art:

  • Saving Money and Time: Casual game art production requires vast experience and artists across many roles like concept artists, modelers, animators, art directors, art leads, technical artists, etc., and the hiring process has challenges. Casual game art outsourcing companies house all the expertise necessary to bring visions to life efficiently, speedily, and cost-effectively.
  • Creativity: Have you ever considered that you can outsource creativity, too? Apple partnered with Hovey-Kelley for creative solutions and ideas when inventing the mouse. Casual game art studios thrive on imagination and creativity.
  • Quality: Practice makes perfect. Casual game art outsourcing companies produce countless casual game art, constantly honing skills and staying current on gaming industry trends and cutting edge tools. Their experience enables them to deliver quality art service without wasted time or budget.
  • Scalability: Expanding a casual game development scale requires growing your team. That’s challenging in-house but not for a casual game art company with access to more game artists. A casual game art studio maintains larger talent pools and connections to scale up readily.

There are 4 criteria for picking the best mobile game art studio for your projects:

  • Portfolio: A company’s expertise is showcased via its breathtaking casual game art services portfolio, and nothing tells better what they are capable of than its past works.
  • Reviews: Read their reviews online and see what their past clients think of them. The most honest on-hand thing you can find in the best casual game art companies is their online reviews.
  • Communication: First impressions matter – especially when it comes to communication. If they’re slow to respond or just plain rude from the get-go, imagine how it’ll be once they have your money! Trust your gut and work with people who make you feel good.
  • Time and Budget Compatibility: After all, you might find the best casual game art companies in the world, but your time schedule and/or money budget do not meet their demands. Find a 3D or 2D game art partner that meets all the previous characteristics as well as your budget and schedule.

6 critical points should be taken into account in casual game art creation:

  1. Unique Art Styles: Creating unique casual art styles is a powerful tool to be memorable and increase immersion and differentiation.
  2. Color Palette: Choosing the best color palette can make game art visually appealing, set the mood, improve clarity, and differentiate it from competitors.
  3. Memorable Characters: Think about your favorite successful games; the first thing that comes to mind is their characters, so good game art must have unforgettable game characters.
  4. Environment Design: After character design, environment design is too important. Memorable environments of the games can make a lasting impression on the mind.
  5. Visual clarity: Visual clarity, visual appeal, and attention to accurate details can make an engaging gameplay and improve aesthetics, realism, and differentiation.
  6. Animation: The excessive and smooth use of animation makes the game art more engaging and understandable. Compared to before, now everything (UI, background, and props) is being animated and shaken up.

We can produce art for game engines such as Unreal Engine, Unity, Godot, GameMaker Studio, Construct, etc. Even if you desire, we can implement the art into your game engine and deliver it to you.

Here are 4 key managing tips for rushed projects:

  1. Build in a buffer time (plan for 5 weeks if your target timeline is 6 weeks) for contingencies, iterations, and reviews. Buffer time acts as a protection against any errors or issues related to the project force majeure. This way, circumstances that might not go as planned are taken into account.
  2. Build in a buffer budget due to the need for additional resources, overtime hours working, revisions, and changes. While some changes might seem minor, they can accumulate, leading to significant increases in both costs and time.
  3. Consider reevaluating some aspects and changing your project scope and overview by reducing the complexity and number of assets. For example, there is no need to design several unique characters for a crowd at a wide angle; you can have a few and use them in many variations.
  4. Implement Modular Asset Design: Design modular and reusable assets that can be combined or repurposed across multiple environments or levels. This approach minimizes the need for creating unique assets from scratch and promotes efficient asset reuse.

Here are 10 key strategies to help you benefit the most from a casual game art partnership:

  1. Clear Vision and Goals: Establish a shared understanding of the casual game’s artistic vision, style guides, and overall goals from the outset. Clearly define the scope, deliverables, and expectations for each collaborator.
  2. Open Communication: Maintain open lines of communication among all parties involved, including artists, designers, developers, and project managers. Regular check-ins, feedback loops, and conflict resolution processes are essential.
  3. Respect for Roles and Expertise: Recognize and respect the unique skills and expertise that each collaborator brings to the project. Foster an environment of trust and mutual respect, where everyone’s contributions are valued.
  4. Consistent Art Direction: Appoint a lead artist or art director who can provide clear guidelines, oversee the artistic integrity, and ensure visual consistency across all assets and collaborators.
  5. Efficient Workflows and Pipelines: Implement streamlined workflows, file management systems, and production pipelines to facilitate seamless collaboration, asset sharing, and version control.
  6. Flexibility and Adaptability: Be prepared to adapt and make adjustments as the project progresses. Embrace feedback, iterate on ideas, and be open to compromises that serve the greater good of the game.
  7. Time and Resource Management: Establish realistic timelines and allocate resources effectively, considering the workload, skill sets, and availability of each collaborator.
  8. Documentation and Knowledge Sharing: Maintain comprehensive documentation, style guides, and reference materials to ensure consistency and facilitate onboarding for new collaborators.
  9. Collaboration Tools: Leverage appropriate tools and platforms for team communication, asset sharing, task management, and real-time collaboration, such as project management software, version control systems, and cloud storage solutions.
  10. Trust and Respect for Intellectual Property: Clearly define intellectual property rights, ownership, and usage guidelines from the outset to avoid conflicts and misunderstandings.

Here are 3 common challenges and risks in casual game art workflow and strategies to address them:

  • Challenge: Project Delays and Unexpected Disruptions
  • Solution: Comprehensive upfront planning, minimizing excessive revisions/edits, maintaining open communication, and building some buffer time (10%-20%) into the timeline for unexpected issues and contingencies like artist illness, emergencies, etc.
  • Challenge: Misunderstandings
  • Solution: Extremely clear and detailed brief, over-communicate priorities, ask the studio to explain their understanding back to you (do not just seek confirmation of your explanation), and emphasize crucial requirements repeatedly.
  • Challenge: Budget Overruns
  • Solution: Pursue a fixed-price contract rather than hourly, conduct detailed scoping in brief, set clearly defined budget limits and contractual provisions, and build in contingency buffers for possible risks.
  • Challenge: Technical Limitations
  • Solution: Evaluate technical capabilities early and align art production with supported features and performance targets. Implement optimization techniques, such as level-of-detail (LOD) systems, occlusion culling, and asset optimization.

Here are 5 ways a customer can extract more value from a casual game art project:

  • Modular Asset Design: Adopt a modular approach to asset creation, where components like meshes, textures, and materials can be easily combined and reused across multiple assets or environments. This approach not only saves time and resources but also promotes visual consistency and allows for greater flexibility in creating variations.
  • Procedural Generation: Explore the use of procedural generation techniques for certain types of assets, such as landscapes, vegetation, or architectural elements. This can automate the creation of complex and varied assets, reducing manual effort while still maintaining artistic control over the overall aesthetic.
  • Level-of-Detail (LOD) Systems: Implement LOD systems that automatically adjust the level of detail of assets based on their distance from the camera or importance in the scene. This optimization technique can significantly improve performance while maintaining visual quality where it matters most.
  • Asset Repurposing and Kitbashing: Explore ways to repurpose or “kitbash” existing assets by combining, modifying, or recoloring them to create new variations. This approach can yield a greater variety of assets while leveraging the work already done, saving time and resources.
  • Asset Monetization: Explore opportunities to monetize your casual game art assets by offering them for sale on digital marketplaces or asset stores. This can generate additional revenue streams and extend the value of your art assets beyond the initial project.

Here’s what you can expect from our casual game art studio:

  • Regular Updates: We’ll provide you with regular updates on the progress of your casual game art for your feedback.
  • Revision Process: We understand revisions are often part of the creative process. Our casual game art studio offers a structured revision process to ensure your feedback is incorporated effectively.
  • Open Door Policy: We have an open-door policy, so you’re welcome to ask questions or discuss any concerns you may have at any time.
  • Educational Resources: Our game art studio can provide you with educational resources to help you better understand the game art process and the creative decisions involved.
  • Multiple Format Delivery: We deliver your final game art in various formats suitable for various platforms and uses.
  • After-Service Support: Our support extends beyond delivery. We’re happy to answer any questions you may have about using your game art or repurposing it for future projects.
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