Arabic Unlocked

Arabic Unlocked is an Arabic language learning app with a focus on presenting Qur’anic content and stories. Arabic Unlocked application itself was done by Pixune for our UK based client. We designed and developed the app from scratch, from business canvas to designing mascot to UI design and gamification, it was all done in-house. After a fruitful collaboration on the application, the client wanted us to create a fun commercial for the occasion of Ramadan celebrations.

The Arabic Unlocked commercial project had to be done in a very tight schedule. We only had 1 month before Ramadan to start and finish the project otherwise all our effort would have been wasted if we missed Ramadan. Even under intense pressure, we managed to deliver a fun and creative commercial starring Kamal the Camel! Designing and then using that talking camel mascot felt very satisfying to us. Especially when the commercial hit every mark we had in mind for it at the beginning.

“Arabic Unlocked” commercial was distributed on TV channels, YouTube and social media.