Cryptocurrency is an exciting technology that has gained massive traction over the past decade. Cryptocurrency is a combination of economic concepts and several complex technologies such as blockchain, cryptography, and computer networking. The blockchain technology allows millions of people to buy, sell, and hold digital assets without the supervision of any regulatory organizations such as central banks. Cryptocurrency projects are often explained and marketed through motion graphics. Motion graphics are animated videos that are widely used for explaining concepts and creating brand awareness. In this post, we will explore the role of motion graphics in shaping cryptocurrency branding for cryptocurrencies.
What are Motion Graphics?
Motion graphics are animated videos that convey or explain ideas by adding motion to graphical items such as shapes and text. Motion graphics can be either 2D or 3D. They rely on the power of motion and movement to convey concepts. Motion graphics usually have limited character animation. They rely heavily on transitions and shape animation.
Due to their powerful explanatory nature and relatively simpler production compared to other types of animation, motion graphics have become a popular tool for all sorts of marketing, advertising, and branding campaigns.
How Are Motion Graphics Created?
Motion graphics can be created using various animation programs. 2D (Two-dimensional) motion graphics are often created using Adobe After Effects or Adobe Animate. This type of motion graphics involves creating, deforming, and animating two-dimensional shapes such as circles, squares, curves, triangles, icons, lines, and text to create an eye-catching movement that engages the audience.
3D motion graphics involve using three-dimensional shapes such as cubes and spheres to create interesting movements and convey ideas. 3D motion graphic videos are usually created using programs like Cinema 4D, Blender, and Maya. Creating 3D motion graphics is more complicated and costly compared to 2D motion graphics. However, if done correctly, 3D animations will look stunning and mesmerizing.
Key Elements of Crypto Branding with Motion Graphics
The crypto space is captured by thousands of coins with small and large caps. Differentiating between credible and less promising projects is not an easy task for crypto enthusiasts. It is also challenging for cryptocurrency developers to establish market trust in this saturated market. Motion graphics can be a useful tool to help crypto projects achieve branding goals. Let’s explore how.
The Goal Behind Crypto Projects Through Motion Graphics
The goal behind crypto projects might seem unclear to many users. Explaining how a project will benefit investors using written methods like blog posts or tweets is a difficult task for crypto developers. With the help of motion graphics, the complexity involved in the blockchain and its technological and economic nature can be visualized efficiently.
Motion Graphics Boosts Brand Credibility
Motion graphics help improve the image and credibility of a crypto project. The majority of crypto coins that are fresh to the market are created by small teams who do not have the luxury of hiring a full-blown marketing department. investing in a type of animated video like motion graphics that requires professional work demonstrates the dedication of developers to the project. It implies that the team cares enough about the project and wants to keep the project alive and thriving.
Visual Identity for Crypto Brands Through Motion Graphics
Motion graphics can be a powerful tool for creating a visual identity for a crypto brand. Shapes, colors, and interesting motion can easily create an appealing vibe for crypto projects. If done correctly, motion graphics can create long-lasting impressions on the audience and help them remember brands.
Storytelling, Branding and Through Motion Graphics
Motion Graphics is a powerful tool for creating narratives and transmedia storytelling. A crypto project that is supported by an interesting narrative gets a boost in its branding. Crypto projects rely heavily on social media hype. Their price fluctuates heavily according to how popular they are. Creating a story for a crypto brand is easily achievable through a series of motion graphics videos that are posted regularly on social media. This helps a crypto project stay in the minds of the audience for a longer period and keeps the project alive in the public’s eye. In recent years, the majority of crypto projects such as meme coins rely on social media memes and humorous real-life events. This highlights the importance of storytelling and narrative in the modern days of crypto.
Why Motion Graphics is a Perfect Tool for Branding?
Motion graphics is a cost-effective way of creating brand awareness. Compared to other forms of animations or video ads, motion graphics can be created in a much more affordable manner. Unlike 2D or 3D character animation which requires creating, rigging, and animating detailed characters, motion graphics can be created using only one software by incorporating shapes, motion, and transitions. This makes it a perfect tool for creating marketing videos quickly and efficiently.
Another reason why motion graphics are so useful in branding crypto projects is that their short and engaging format appeals well to social media audiences who usually have short attention spans and want useful and quick information. Motion graphics have proven to be massively successful on social platforms like Twitter, YouTube, and TikTok.
Examples of Motion Graphics for Crypto
What is Bitcoin Mining?
Created 11 years ago and watched over 11 million times, “What is Bitcoin Mining” is a motion graphics video that explains the concepts involved in Bitcoin mining.
Arbex
The explainer video for Arbex which is a financial service for buying digital currencies is a beautiful motion graphics video that highlights how perfect motion graphics fit in the context of crypto branding.
How Salt Lending Works
“How Salt Lending Works” is another example of professionally executed motion graphics used for crypto branding.
Conclusion
Motion graphic videos are powerful tools in branding crypto projects. Cryptocurrencies, also known as digital currencies, involve too many complex and abstract ideas that are difficult to explain and promote using only words. Motion graphics is a cost-efficient branding tool that allows crypto businesses to convey the idea behind their product to potential users and investors and boost their credibility. Social media presence is an integral branding and marketing strategy that should not be taken for granted by crypto developers.
