Transmedia storytelling is a popular technique to tell a story differently. In this technique, the story is told differently based on the medium which is used. You can see transmedia storytelling in comics, films, print media, radio, video games, animations, and social media. Each media and platform has its own audience and a special storytelling method.
What is Transmedia Storytelling?
Based on morphology, transmedia is made of two words, trans as a prefix which means across and media which is what you are using now to understand what transmedia storytelling is. Transmedia storytelling is the technique of telling, designing, and sharing a real or fake story across multiple traditional and digital platforms and media.
The Benefits of Transmedia Storytelling
There are several benefits of transmedia storytelling. Each platform has the ability to provide a unique story that improves the whole plot, character backstories, and world around them. Here is a list of these advantages:
- The power to give audiences a more immersive and engaging experience of a story world.
- The power to provide unique story components.
- The power to help media businesses and content creators reach new and diverse audiences.
In general, transmedia storytelling is a powerful technique for businesses and content creators who wish to develop engaging and enjoyable story worlds by using a variety of platforms and formats.
Traditional Storytelling vs. Transmedia Storytelling
The main and first difference is in the number of media that are telling the story. In traditional storytelling, only one platform and medium are used to tell the story. On the other hand, transmedia storytelling uses multiple media and platforms such as books, films, TV shows, animations, video games, and social media (Instagram, Facebook, Twitter,…).
Transmedia storytelling is a more challenging form of storytelling that allows the audience to connect with the story in various ways. However, traditional storytelling is limited and straightforward to a single medium.
Different Types of Transmedia Storytelling
Here are three different versions and ways of transmedia storytelling:
1. Animation
Animation ideas are created to bring the story to life. The animated film could be produced in 3D animation and be geared toward children. Bright colors and a catchy soundtrack can be used to appeal to young audiences in the 3D animation pipeline.
Traditional channels like cinemas or television or modern channels like streaming services or YouTube are the media that can be used in this case.
2. Website
An interactive website could be created to let users experience the story uniquely. Games and activities related to the story might engage the audiences, and users could interact with the characters through virtual reality.
The website could also include educational resources that teach children about the themes and morals of the story.
3. Social Media Campaign
Telling the story through a series of short videos or images is another way of transmedia storytelling. The campaign should be shared on several social media platforms like TikTok, Instagram, Twitter, etc.
Also, it can use famous influencers or celebrities to promote stories. And the last way to use user-generated content is to encourage the audiences to share their own stories about overcoming their feeling.
Apply Transmedia Storytelling to Your Marketing
When transmedia storytelling is applied to marketing, it can help businesses connect with their target audience more effectively and effectively. Here you can see how to apply transmedia storytelling to your marketing:
What You Will Face in Transmedia Storytelling
Transmedia storytelling poses several challenges. Some of the challenges include the following:
Maintaining Consistency
Pay attention to the consistency of characters, settings, and plot points in the different media due to the limitations and conventions.
Balancing the Story
Each medium has its own strengths and weaknesses; it’s important to balance the story in a way that takes advantage of the strengths instead of the disadvantages and weaknesses. In addition, maintaining the whole narrative coherence is important to care about.
Audience Fragmentation
Audiences change while platforms change. it’s hard to ensure that the audience is engaged and will follow the story across different platforms or not.
Costs
Transmedia storytelling can be an expensive way of storytelling, as it includes multiple platforms. But if you are a small creator or company, you can decrease the number of platforms to manage costs.
Intellectual Property Issues
Licensing and copyright are some intellectual property issues that you may face during transmedia storytelling. Before starting the process, make sure you know everything about these issues.
What Are Some Examples of Transmedia Storytelling?
Films, TV shows, comic books, novels, video games, and more.
Films, TV shows, comic books, and more.
Comic books, video games, and animated films.
Books, movies, theme parks, and more.
Books, TV shows, and even a video game.
Digital games and videos.
Animation, written articles, and behind-the-scenes clips.
Differences Between Transmedia and Multimedia, and Cross-media?
Multimedia uses different formats, such as text, video, image, audio, etc., within a single platform (something like traditional storytelling). For example, a website includes text and presentation, images, and videos.
Crossmedia means the distribution of content across several media platforms or channels. The same content or story is converted to several media formats or platforms for cross-media projects to reach a larger audience.
Transmedia refers to using multiple platforms or channels to convey a story. The story is created to be enjoyed across several media channels, and each medium is used to present a unique and alternative view of it.
Timeline of Transmedia Storytelling
Conclusion
In conclusion, transmedia storytelling is a powerful technique to tell the story across multiple platforms and media with lots of pros, like providing unique story components and engaging experiences, and cons, like maintaining consistency and intellectual property issues.
This kind of storytelling is implemented in Star Wars, Marvel Cinematic Universe, and Harry Potter in different types of mediums. Transmedia storytelling is expected to continue to evolve and provide new and exciting ways of storytelling.
No comment yet, add your voice below!