Cryptocurrency is a complex technology that involves layers of software stacks and complicated monetary functions.
So, how do you clarify such complex crypto concepts? Cryptocurrency animation!
Animated crypto videos have transformed Blockchain Technology, Smart Contracts, and NFTs into comprehensive and engaging explainer videos. Some might argue that animation is the future of crypto marketing, as it explores how animated video content builds trust and enhances brand awareness amongst various audiences.
In this guide, we will explore the top animation styles for explaining crypto projects and how each style can complement your ideas.
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Popular Animation Styles in The Crypto Space
With the emergence of crypto animation in virtual worlds, hundreds of new projects enter the crypto space every week, from crypto gaming and Web3 projects to altcoins and meme coins.
When using animation as a tool to promote a crypto project, the quality of animation can implicitly hint at the authenticity and professionalism of the project.
There are many animation styles, with 2D animation, 3D animation, and motion graphics being the most popular for explaining and promoting crypto projects.
When it comes to crypto animation services, all three styles can be used to create an explanatory animation. However, the costs vary according to the complexity and craftsmanship required for animation.
2D Animation
2D animation is a popular type of animation made in the two dimensions of width and height, meaning it lacks the third dimension of depth. 2D animation is drawn either by hand or vector techniques on a flat surface such as paper or canvas inside 2D animation software like Adobe Animate. 2D animation has a cartoonish style and requires good drawing skills. Movies such as The Lion King and Alice in Wonderland are examples of 2D animation. In modern times, 2D animation services are often found in explainer videos, TV series, and web animations. Usually, when we talk about 2D animation, character animation comes to mind. 2D Character animation is suitable for cryptocurrency projects that want to include storytelling and fiction in their marketing campaigns in a budget-friendly manner.
Tuttle Twin’s 2D animation that explains Bitcoin for kids is an example of using 2D animation to explain crypto concepts.
Read More: What Is 2D Animation?
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3D Animation
3D animation is a modern type of animation that is very popular in feature animation and gaming. 3D animation is made using all three dimensions: width, height, and depth.
This type of animation is made using 3D animation programs such as Maya and Blender or other tools for creating high-quality crypto animations, which allow artists to create and animate 3D models similar to physical objects we interact with in the real world. If done well, 3D animation looks jaw-dropping.
The creativity and aesthetics that can be demonstrated using 3D animation can engage users in an unmatched way.
3D animation services can be used to create all sorts of animation for cryptocurrency projects.
From detailed character animation that suits crypto gaming to NFT projects, and mesmerizing 3D scenes filled with magical effects that visualize technological concepts like blockchain, ledgers, and decentralized systems efficiently.
Nansen’s explainer video is a good example of using 3D animation to explain the concepts involved in crypto projects:
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Visit our 3D Animation Service page to see how we can help bring your ideas to life!
Motion Graphics
Motion graphics is a widely used animation style that combines graphical elements such as shapes, text, and icons with movement to create impressive animations and convey or explain ideas.
The main difference between motion graphics and other types of animation is that it usually does not have detailed character animation and it makes heavy use of shape animation to explain concepts. The explanatory nature of motion graphics makes it a popular choice for crypto projects.
Motion graphics in crypto animation are usually less costly compared to character animation and are faster to create. Motion graphics can be created using both 2D and 3D animation techniques.
Let’s watch Solana’s 3D motion graphics that explains key concepts behind the the popular alt coin.
Matching Animation Styles to Crypto Use Cases
Choosing the perfect crypto animation style is about aligning visuals with your project’s vision and audience expectations.
Whether you’re launching new animated cryptocurrency ads or educating users about blockchain technology, each animation style offers unique strengths that can elevate your message and create a lasting impact.
Here’s how different animation styles bring various yet impactful offerings:
- 2D Animation for Accessible Education: With its approachable, cartoonish charm, 2D animation is ideal for crypto education aimed at broad or novice audiences.
It’s perfect for explainer videos that break down concepts like Bitcoin or smart contracts through engaging narratives.
For instance, startups can use 2D to create budget-friendly YouTube crypto videos that simplify tokenomics for new investors, fostering trust and accessibility. - Whiteboard Animation for Step-by-Step Clarity: A subset of 2D, whiteboard animation excels at guiding viewers through technical Web3 Projects. Its minimal, hand-drawn style is great for startups on tight budgets, offering clear visuals for crypto marketing campaigns that explain DeFi mechanics or wallet security in a digestible format.
- 3D Animation for Premium Immersion: For projects showcasing cutting-edge blockchain technology, 3D animation delivers unparalleled realism and sophistication.
It’s a go-to for different types of NFTs, crypto gaming, or high-stakes crypto wallet promotions, where immersive visuals attract tech-savvy investors.
The dynamic depth of 3D can help users visualize complex systems like decentralized ledgers, making it ideal for premium brand awareness campaigns. - Motion Graphics for Quick, Conceptual Clarity: When time and budget are constraints, Motion Graphics shines by distilling smart contracts or token mechanics into sleek, modern visuals.
Its focus on shapes and text makes it perfect for token launch videos or social media ads, where quick production ensures timely crypto marketing.
It’s especially effective for YouTube crypto videos needing concise, professional aesthetics. - Hybrid Approaches for Flexibility: Combining styles, like 2D with Motion Graphics or 3D effects, offers a balanced approach.
For example, a crypto wallet app might use 3D for interface visuals and 2D for narrative context, optimizing cost while maximizing visual storytelling impact.
For example, the following video describes a crypto exchange using 3D infographic animation to enhance user comprehension and engagement:
Read More: 2D Animation vs. 3D Animation Cost
2D vs. 3D Animation | Which One Suits your Crypto Project?
2D animation and 3D animation can both be used to create explanatory, promotional, or marketing videos for crypto projects.
- 2D animation with simple graphics is easier to create compared to 3D animation.
However, high-quality character animations in 2D are also very difficult to draw and animate.
Therefore, if you want your animations to be simple, minimal, and cost-friendly, 2D animation or motion graphics are quite good choices. - 3D animation, on the other hand, is your best option if you want a top-notch futuristic animation that creates immersion and grabs users’ attention.
It’s perfect for showcasing and visualizing advanced concepts involved in cryptocurrency and blockchain.
The realism of 3D animation, along with the stunning visuals it offers, is better suited for conveying the sophistication and innovation involved with cryptocurrency projects.
Read More: 2D Animation vs. 3D Animation Cost
Real-World Examples of Crypto Animation
Animation has become a cornerstone of crypto marketing, with leading projects leveraging crypto animation to clarify complex ideas and build trust.
Aside from the previously mentioned examples, the following animation crypto videos show how animation can be leveraged to achieve marketing and brand awareness goals:
Ethereum Classic:
The following animation by Whiteboard Crypto explains Ethereum Classic’s creation, blockchain, and how it works.
The 2D animation mixed with motion graphics are the major highlights of this video, significantly helping users understand complex concepts.
Binance Smart Chain:
The following video is also another creation by Whiteboard Crypto explaining what BNB is and how the binance smart chain works.
How to Create Animation for a Crypto Project
Approaching animation for crypto projects can seem daunting at first glance. However, that should not be the case!
If you are looking for a high-quality animation studio with hundreds of successful projects under its belt, Pixune Studio is here to craft the perfect animation for your crypto project.
Pixune is an award-winning 2D and 3D animation studio that creates impressive animations for cryptocurrency projects, gaming projects, advertising, and explainer videos.
Pixune can guide you through the entire process of producing animation and provide continuous communication to make sure you find the animation style that fits your crypto project.
The studio handles all the steps required for animation and guarantees outstanding results that will promote your crypto project.
Our animation portfolio highlights the care and passion we pour into animation projects.
Conclusion
Animation is a wonderful tool for promoting cryptocurrency projects.
In the saturated world of crypto, where it is very challenging for users to distinguish between genuine projects from scams and dump schemes, animation offers a unique option to gain the trust of users and demonstrate the crypto developers’ dedication to the success of their project.
There are various animation styles that can act as perfect marketing tools for crypto projects. From 2D explainer videos to 3D character animations or motion graphics. Each suitable for different marketing goals.
Whether you already own a cryptocurrency project or you are just starting your crypto business, investing in animation is a great decision, as it helps convey your passion to the investors.
If you are looking to get more information about the costs, timeline, or the process of creating professional animations for crypto projects, feel free to contact us. Our experienced team will be happy to answer all your questions and help you choose the animation style that fits your project.
