Cryptocurrency is a complex technology that involves layers of software stacks and complicated monetary functions. Explaining the inner workings of crypto projects and what they are aiming for using only text or words is challenging. Animation is a powerful medium that can be used to efficiently convey complex and abstract ideas. The imagery and aesthetics offered by animation make it a perfect choice for visualizing and abstracting complex cryptocurrency concepts. In this guide, we will go over the top animation styles for explaining crypto projects.
Popular Animation Styles in The Crypto Space
Hundreds of new projects enter the crypto space every week, from crypto gaming and Web3 projects to altcoins and meme coins. When using animation as a tool to promote a crypto project, the quality of animation can implicitly hint at the authenticity and professionalism of the project. There are many animation styles, with 2D animation, 3D animation, and motion graphics being the most popular for explaining and promoting crypto projects. When it comes to crypto animation, all three styles can be used to create an explanatory animation. However, the costs vary according to the complexity and craftsmanship required for animation.
2D Animation
2D animation is a popular type of animation made in the two dimensions of width and height, meaning it lacks the third dimension of depth. 2D animation is drawn either by hand or vector techniques on a flat surface such as paper or canvas inside 2D animation programs like Adobe Animate. 2D animation has a cartoonish style and requires good drawing skills. Movies such as The Lion King and Alice in Wonderland are examples of 2D animation. In modern times, this type of animation is often found in explainer videos, TV series, and web animations. Usually, when we talk about 2D animation, character animation comes to mind. 2D Character animation is suitable for cryptocurrency projects that want to include storytelling and fiction in their marketing campaigns in a budget-friendly manner.
Tuttle Twin’s 2D animation that explains Bitcoin for kids is an example of using 2D animation to explain crypto concepts.
Read More: What Is 2D Animation?
3D Animation
3D animation is a modern type of animation that is very popular in feature animation and gaming. 3D animation is made using all three dimensions width, height, and depth. This type of animation is made using 3D animation programs such as Maya and Blender which allow artists to create and animated 3D models similar to physical objects we interact with in the real world. If done well, 3D animation looks jaw-dropping. The creativity and aesthetics that can be demonstrated using 3D animation can engage users in an unmatched way. 3D animation can be used to create all sorts of animation for cryptocurrency projects. From detailed character animation that suits crypto gaming to NFT projects, and mesmerizing 3D scenes filled with magical effects that visualize technological concepts like blockchain, ledgers, and decentralized systems efficiently.
Nansen’s explainer video is a good example of using 3D animation to explain the concepts involved in crypto projects.
Read More: What Is 3D Animation?
Motion Graphics
Motion graphics is a widely used animation style that combines graphical elements such as shapes, text, and icons with movement to create impressive animations and convey or explain ideas. The main difference between motion graphics and other types of animation is that it usually does not have detailed character animation and it makes heavy use of shape animation to explain concepts. This explanatory nature of motion graphics makes it a popular choice for crypto projects. Motion graphics are usually less costly compared to character animation and are faster to create. Motion graphics can be created using both 2D and 3D animation techniques.
Let’s watch Solana’s 3D motion graphics that explains key concepts behind the the popular alt coin.
2D vs. 3D Animation | Which One Suits your Crypto Project?
2D animation and 3D animation can both be used to create explanatory, promotional, or marketing videos for crypto projects. 2D animation with simple graphics is easier to create compared to 3D animation. However high-quality character animations in 2D are also very difficult to draw and animate. Therefore, if you want your animations to be simple, minimal, and cost-friendly, 2D animation or motion graphics are quite good choices.
On the other hand, if you are looking for a top-notch futuristic animation that creates immersion and grabs users’ attention, 3D animation is the best choice. It’s perfect for showcasing and visualizing advanced concepts involved in cryptocurrency and blockchain. The realism of 3D animation along with stunning visuals it offers are better suited for conveying sophistication and innovation involved with cryptocurrency projects.
Read More: 2D Animation vs. 3D Animation Cost
How to Create Animation for a Crypto Project
Approaching animation for crypto projects can seem daunting at first glance. However, that should not be the case. If you are looking for a high-quality animation studio with hundreds of successful projects under its belt, Pixune Studio is here to craft the perfect animation for your crypto project. Pixune is an award-winning 2D and 3D animation that creates impressive animations for cryptocurrency projects, gaming projects, advertising, and explainer videos. Pixune can guide you through the entire process of producing animation and provide continuous communication to make sure you find the animation style that fits your crypto project. The studio handles all the steps required for animation and guarantees outstanding results that will promote your crypto project. Our portfolio highlights the care and passion we pour into animation projects.
Conclusion
Animation is a wonderful tool for promoting cryptocurrency projects. In the saturated world of crypto, where it is very challenging for users to distinguish between genuine and trustworthy projects from scams and pump and dump schemes, animation offers a unique option to gain the trust of users and demonstrate the dedication of crypto developers to the success of their project.
There are various animation styles that can act as perfect marketing tools for crypto projects. From 2D explainer videos to 3D character animations or motion graphics. Each suitable for different marketing goals.
Whether you already own a cryptocurrency project or you are just starting your crypto business, investing in animation is a great decision, as it helps convey your passion to the investors. If you are looking to get more information about the costs, timeline, or the process of creating professional animations for crypto projects, feel free to contact us. Our experienced team will be happy to answer all your questions and help you choose the animation style that fits your project.
